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Accenture Acquires Argentinian E-Commerce Agency Glamit

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Accenture, named a 2021 leader in commerce services by Forrester, has completed its acquisition of Argentina-based e-commerce agency, Glamit for an undisclosed sum.

Glamit offers a range of experience design and technology such as e-commerce and platform architecture, brand strategy, digital marketing and direct-to-consumer services, Business Wire reported Wednesday.

The boutique agency joins Accenture Interactive’s robust e-commerce and marketing offerings, including Accenture’s SynOps platform, which focus on supporting the implementation and operation of transformative consumer experiences.

Flaviano Faleiro, president of growth markets for Accenture Interactive said the acquisition of Glamit is aligned with Accenture’s vision for transforming the Latin American commerce landscape.

“With them as part of the Interactive family, we will help our clients in the region balance the complexities and simplicity of digital commerce and create exceptional experiences that delight consumers and drive brand success,” Faleiro added.

CEO of Glamit, Andrés Dorfman said the transaction will allow the company to extend its reach and increase its market impact while driving improved consumer experiences for its customers.

Glamit has been recognized by the eCommerce Institute, Mercado Pago and Great Place to Work in Argentina as a leading e-commerce company across multiple industries, serving local and international clients. 

As part of the transaction, Glamit’s 260 employees will transition to Accenture Interactive.