LexisNexis Risk Solutions has integrated LexisNexis Behavioral Biometrics to its portfolio of fraud and identity solutions to enable organizations to make more reliable fraud and risk decisions, the company announced on Tuesday.
"Gathering device interaction data across multiple touchpoints in the online journey helps build richer digital profiles," said Kimberly Sutherland, vice president of fraud and identity strategy at LexisNexis Risk Solutions. "As fraudsters continually adapt their strategies to bypass controls, security solutions must be able to distinguish between trustworthy and malicious users in real-time, without adding unnecessary friction for good customers.
LexisNexis Behavioral Biometrics will be added into and accessed by LexisNexis ThreatMetrix, an enterprise solution for global digital identity intelligence and authentication powered by insight from billions of transactions.
The embedded machine learning and a decision platform will include an additional layer of defense and analyze user interactions that differentiate between different user profiles. LexisNexis’ combined software, integrating behavioral biometrics with digital identity intelligence, will provide customers with additional risk signals, including account openings, high-risk pages and payments.
Behavioral Biometrics will also enhance an organization's ability to distinguish between human and bot account activity, identify customer profiles, detect reliable profile fraudsters, recognize session anomalies and build confidence relating to returning customers.
LexisNexis’ algorithms create a unique profile for users by analyzing patterns in their activity, ranging from typing speed and phone tilt to mouse movements and keystroke behavior. Organizations will be able to then use the data to recognize returning users and evaluate risk on any given account.
"Where the interplay between behavioral biometrics and digital identity is key, the integration of digital and identity assessment capabilities with behavioral biometrics allows customers to detect high-risk scenarios to allow our customers to better understand the legitimacy of the transacting user. Behavioral biometrics adds an extra passive layer of intelligence to existing fraud and identity solutions," added Sutherland.
LexisNexis® Risk Solutions harnesses the power of data and advanced analytics to provide insights that help businesses and governmental entities reduce risk and improve decisions to benefit people around the globe. We provide data and technology solutions for a wide range of industries including insurance, financial services, healthcare and government. Headquartered in metro Atlanta, Georgia, we have offices throughout the world and are part of RELX (LSE: REL/NYSE: RELX), a global provider of information-based and analytics and decision tools for professional and business customers across industries.