Mark Amtower, a managing partner of advisory firm Amtower & Co. and a member of Executive Mosaic’s GovCon Expert program, recently posted his most recent featured article via LinkedIn to discuss the 80 percent of government contracting executives and companies who are not leveraging LinkedIn as a valuable ressource to drive their business forward in our industry.
In addition, GovCon Expert Mark Amtower also highlighted the importance of agency-based marketing and how LinkedIn can assist in those efforts to expand your network in targeted accounts as well as how content marketing is significant to the GovCon sector.
“Your sales and BD people should be letting marketing know what the pain points are with customers so marketing can align content that addresses each issue where your company can help,” Amtower explained.
“Addressing pain points and reminding your customers which vehicles they can use to access your products and services is important year-round, but especially at end-of-FY. LinkedIn remains the top venue for sharing B2B and B2G content.”
Visit LinkedIn to read the full article from GovCon Expert Mark Amtower.
If your company needs to step-up its activity on LinkedIn, drop me a line and let’s discuss how I can help: [email protected] or message me here at LinkedIn.
Recently, Mark Amtower also shared his invaluable insights into content creation in a video interview with Executive Mosaic to discuss the most critical steps to ensure your social media activity is highlighting exactly who you are and what you bring to the market.
Watch the full video interview with GovCon Expert Mark Amtower and see interviews from our past participants at ExecutiveMosaic.com.