Price B. Floyd is the former principal deputy assistant secretary of defense for public affairs. He served as staff adviser and assistant to the secretary of defense and deputy secretary of defense for public information, internal information, and community relations as well as information training and audiovisual matters in support of DoD activities.
Before joining the DoD, Floyd was director of external relations for the Center for New American Security. He also served at the Department of State from 1989 until 2007. He brings more than 15 years of communications and diplomatic experience with the U.S. Department of State, most recently as director of media affairs. There, he developed and implemented media strategies to promote the foreign policy agenda of the department, from elections in Afghanistan and Iraq to the responses to the tsunami in Indonesia and the earthquake in Pakistan. From 1998 to 2000, Floyd served as executive assistant to State Department Spokesman James P. Rubin, where he prepared the spokesman for daily press briefings, coordinated media appearances, and was chief interlocutor for the spokesman throughout the department.
From 1997 to 1998, Floyd served on the staff of Secretary of State Madeleine K. Albright, and he traveled to more than 50 countries to coordinate meetings and public events. From 1995 to 1997, he served in the economics section and the Office of the Ambassador at the U.S. Embassy in Bonn, Germany. Prior to serving in Germany, Floyd was seconded to the United Nations International Conference on the Former Yugoslavia, where he served as deputy envoy to the government in Montenegro. He also served as the first Bosnia desk officer from 1993 to 1994, working on the War Crimes Tribunal and negotiations for the signing of the Bosnian constitution. Floyd began his career at the State Department assisting the assistant secretary of state for European affairs from 1990 to 1993.
Floyd has received numerous awards for his service, including the State Departments Superior Honor Award, Superior Honor Award, and the Service Medal from the United Nations and European Union.