Accenture has completed its acquisition of N3, a business-to-business (B2B) sales firm specialized in artificial intelligence (AI) and machine learning (ML) capabilities, Accenture reported on Wednesday.
“Together, our real-time insights will augment decision-making, deepen sales interactions and help our clients achieve sustainable growth. We are excited about the potential of what Accenture and N3 can achieve together,” said Manish Sharma, group chief executive of Accenture Operations.
N3 has been integrated into Accenture Operations, adding 2,200 employees who have specialized skills across cloud, IT platforms and 5G networks. Accenture will combine N3’s cloud-based AI/ML technology with its SynOps platform to aggregate interaction points into actionable insights. The combined offering will help Accenture’s customers drive sales growth.
“Bringing N3 into the Accenture family will better enable us to help companies influence purchasing decisions at critical stages,” added Sharma.
Accenture entered an agreement to acquire N3 in Sept. 2020. N3’s platform is supported by cloud-based, AI/ML technology that has provided smarter, more efficient customer interactions and sales conversions. N3 has served Microsoft, Cisco and SAP. The company is headquartered in Atlanta, GA with locations in Brazil, Costa Rica, Ireland, Germany, Japan, Singapore and the U.K.
The acquisition of N3 further expands Accenture B2B growth initiatives. Accenture acquired Yesler, a business-to-business (B2B) marketing services agency that helps many of the world’s leading brands run their global marketing programs and operations at speed and scale, in April 2020.
With the purchase, Accenture will strengthen and scale Accenture’s B2B marketing services, expanding its offerings, including account-based marketing, customer advocacy, sales enablement and marketing automation. Yesler is headquartered in Seattle and has additional offices in Portland, Philadelphia, London, Toronto and Singapore.
“Yesler’s expertise in B2B has given them a unique understanding of how businesses make purchase decisions — insights that empower marketers to influence purchasing decisions at critical stages, enabling them to achieve growth and adapt their operating models for continued success,” said Sharma said in regards to the earlier acquisition of Yesler.