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BlackBerry Limited Announces Partners to Integrate BlackBerry Radar to Expand Company Distribution Services; Christopher Plaat Quoted

4 mins read

BlackBerry Limited has announced that BlackBerry Radar will expand its distribution reach with more than 12 new channel partners having signed on in the past six months to grow the company’s monitoring solutions, the company reported on Tuesday.

“We continue to open up new business and sales channels for BlackBerry Radar that were previously untapped and we are confident that each will serve as growth engines for our business, fueled by demand for asset-monitoring technologies that provide transportation business owners with the most aggregate view of their operations,” said Christopher Plaat, SVP and GM, BlackBerry Radar.

With the expansion, BlackBerry will have significant growth opportunities for its Radar offering and the company’s intelligent, data-driven asset monitoring devices, BlackBerry will improve business automate operations and improve utilization of trailers, containers and chassis.

Of the partners, AttriX, A provider of telematic solutions for the transportation industry, will join BlackBerry. AttriX has integrated its offerings to provide fleet owners visibility to all the company’s assets. With its partnership with BlackBerry Radar, AttriX customers can manage their trucks, driver performance and now their trailers within this partnered all-in-one fleet and asset management solution.

Big Wheel Strategies, another announced partner, has worked with carriers from 50 trucks to mega-fleets. The company has helped carriers implement solutions to better utilize information to improve utilization, fuel economy, risk, compliance, and turnover. The addition of BlackBerry Radar to its toolkit now allows Big Wheel Strategies to offer tethered and untethered tracking.

Gray Box Solutions, a company that has specialized in data and system integrations with a focus on telematics, has integrated BlackBerry Radar data into Transportation Management Systems (TMS), with a view to providing clients with full visibility of their assets.

Additionally, Inroute México has partnered with BlackBerry Radar to now provide customers with trailer tracking capabilities, enabling fleet owners to have previously unavailable visibility into their operations and allowing them to better optimize their assets and improve utilization.

Sitrack, based in Mexico, will be BlackBerry Radar’s first ever international distributor. The company will now offer customers in the Mexican market the ability to track and monitor assets, giving customers comprehensive transparency into their vehicles, trailers and freight.

Targipsum, in partnership with BlackBerry, will offer end-to-end tracking solutions for customers looking to optimize fleet performance, and the Owl Solutions will work with BlackBerry Radar to give its customers access to trailer and asset data to complement its existing solution.

BlackBerry Radar will serve as an asset monitoring solution that provides information, including location, motion, mileage, temperature, humidity, door open/close status, and cargo status on an intuitive on-line dashboard.

The solution will collect data than conventional GPS-based track and trace solutions and uses this information to build a 360-degree visualization of a customer’s assets. All data will be transmitted and stored securely on a cloud platform, which will maintain the privacy of user information at all times.

About BlackBerry

BlackBerry (NYSE: BB; TSX: BB) provides intelligent security software and services to enterprises and governments around the world. The company secures more than 500M endpoints including 150M cars on the road today.

Based in Waterloo, Ontario, the company leverages AI and machine learning to deliver innovative solutions in the areas of cybersecurity, safety and data privacy solutions, and is a leader in the areas of endpoint security management, encryption, and embedded systems.  BlackBerry’s vision is clear – to secure a connected future you can trust.

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