The U.S. Patent and Trademark Office will host a National Trademark Expo Friday and Saturday in Washington to help educate the public on the what role trademarks play in business development and their value for growth in the global marketplace.

Mary Boney Denison, USPTO commissioner for trademarks, wrote in a guest post published Monday the Expo will have a “Movement and Energy” theme and tackle issues such as unusual trademarks and brand evolution.

Denison noted attendees can participate in seminars to discuss trademark basics, applications to seek federal registration, what happens after registration and purchases of products and services.

“This year’s Expo will feature exhibits and display cases of authentic goods alongside counterfeit goods, including a display by the Indian Arts and Crafts Board,” said Denison.

“A number of our country’s leading corporations, small businesses, and governmental agencies will also be on site.”