The non-profit group Expert Labs recently released a new social media dashboard.
Results from its Federal Social Media Index, which ranks 125 federal agencies based on public engagement on Twitter, showed a trend of agencies with less followers engaging with more with their followers than the more popular agencies.
The dashboard measures Twitter success and, according to NextGov report, investigates how many questions the agencies ask their followers, how many responses the agencies receive and their question-to-response ratio.
The Navy is said to have a 133 percent question-to-response ratio with its 38,000 followers. In contrast, the Federal Communications Commission who has not asked any questions to its 452,000 followers.
The highest question-to-ratio response came from the U.S. Mint with its 2,500 followers.
Andy Baio, the dashboard’s designer, told NextGov that plans for the index’s future include finding out how many positive and negative tweets the agencies are receiving and responding to, how active agencies are under Twitter lists and hashtags and how effectively the agencies are using social media.
He also said Twitter success is not just measured by numbers, due to agencies having very different goals and audiences.
